Frozen In Time
March 28, 2010 in Animation & Film
Here’s a series of short viral films for DHL, featuring the deceptively fast service provided by their couriers. Creative direction and art direction by Michael Wong, directed by Chinese film director Zhu JinJing.
The films showing time standing still as DHL consignments are delivered to their destinations. Additional 3 more spots of the campaign can be view at the original article/ targeted site.
To dramatized the concept even further and in an interesting way, the effects were all filmed live in-camera, whereby great acting and meticulous art direction is needed to give the filmic look and feel. No post production special effects were applied.
The spot ‘Shop’ was featured by UK’s SHOTS vol. 106.