Here’s a series of short viral films for DHL, featuring the deceptively fast service provided by their couriers. Creative direction and art direction by Michael Wong, directed by Chinese film director Zhu JinJing.
The films showing time standing still as DHL consignments are delivered to their destinations. Additional 3 more spots of the campaign can be [...]
To generate buzz for the DHL Online Tracking among the business community, a group of couriers were posted around the Beijing’s Central Business District. A white silhouette of a computer cursor were placed on their back as they walk around, quite literally demonstrating the possibility of constant tracking of your DHL parcel!
This simple stunt/ live [...]
This ‘mobile’ on-ground communication makes clever use of a large silhouette of a computer cursor installed on a fleet of DHL’s runner vans, which shuttles around the Beijing’s Central Business District to announce DHL’s ‘24-7’ online tracking attribute.
This simple stunt/ live activity had effectively resulted in an apparent drop in parcel enquiry recorded by the [...]
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