creative crossing

The debut albumsite by Tunç Ak – born in Montreal – Turkish ancestry – Los Angeles based musician/designer. iTsAbEaT is an urgent, stereo imaged, tribal, electronic beat psychedelia… coined “Rock.Tronic”.

iTsAbEaT was constructed in the atmosphere of Pink Floyd (Dark Sides.., On The Run”) and The Beatles psychedelic musings, but composed under the inuence of Peter Gabriel’s tribal Passion soundtrack, with cues from Eric B. & Rakim and spacing out on the 3 note bass groove progressions in James Brown jams.

All the music was developed in the Roland R8 Human Rhythm Composer. With no other instruments or eects added, it’s a pure instrument composition and one that is purely percussion, albeit electronically.

Enter a sound where the stereo panning is part of the music and part of the movement. A concept album of the evolution of a beat into a groove. Journey through the history of music from the original drum beat of all the races to its metamorphosis into a tone – a melody. After all, a tone is the acceleration of a beat – a pulse. This is that primal story told in a futuristic electric way.

Some highlights o the album include the crafted title track “iTsAbEaT”, which sets the tone of the album by introducing most of the seeds and elements of the songs that follow. “OrGazMa”, a space age, engine rumbling, tribal zone out (the synth-wave sounds are really tweaked hi-hats), “EthNiziZazi”, a hypnotic spellbound spiritual, “zApTuReZ”, a multi-tentacled trampling drill and the conclusionary track and nal evolution “iTsAgRoOvE”, singing the birth of the melody – giving the beat a voice.

But the innovation is not just in this new “ancient” sound, it is in the way the music is delivered. The new format of the “albumsite” is boldly embraced with the commitment that music is oered to the public for free, available anywhere and at anytime. This is not only aesthetically pleasing to an artist, who in their core creates for the sake, but it is also a pragmatic approach to the fact that on the Internet anything can be found for free. Tunç enthusiastically joins in and celebrates this liberation by being the source of the musics distribution – rendering ineective, unnecessary and pointless to download elsewhere. The site is the album, merging the music, the player, the album art and the distribution, into one package, one entity, through the Internet. The albumsite – the birth of the modern “record” format.

• PLAY / listen online anywhere. The site “lights” up when the music is played with hypnotically changing colors (use arrow keys for songs).

• DOWNLOAD album for free in four formats of your choice: MP3, AAC, AppleLossless, or AIFF. Delivered in (app installer like) DMG les that launch when downloaded. The electronic “record” package.

• POST a widget of any song to any site. The ability is by a hidden menu that reveals when scrolled over to the left of each song. This is the modern 45 single that can proliferate the Web.

• REMIX. For those who have gone ape for iTsAbEaT and are musically inclined, have the opportunity to be part of it by remixing any song from the playlist. The raw and pure nature of the music encourages creative elaboration. Stems for every song are available in a hidden menu that reveals when scrolled over to the left of each song. The completed remix is then submitted to the site where it can be played on www.tuncak.com/itsablog with its own site number and its own generated widget that can be posted to any site.

• Information and instructions are available at the legal line subjects that reveal at the bottom of the playlist box.

iTsAbEaT – music that stimulates the intellect of the senses. Listened best (and spaced out to) with headphones, or (zoned out) in a workout.
Please visit www.tuncak.com and stay tuned!

BIOGRAPHY
Tunç Ak: born 02/09/67 in Montreal from Turkish ancestry where he lived his first 5 years then moved to Sept-Iles for 2 years, Ottawa 3, Vancouver 2, San Francisco 18 and for the past 12 years is based in Los Angeles.   

Tunç is a designer – seeing sound and hearing color. He has played the piano since age 8, writing songs at 14, explored photography in his twenties and has since freelanced as a graphic designer for a living while singing and playing acoustic guitar at open mics honing in on his songs.