creative crossing

The lateral thinker Si-Yeon Min of Allied Operations, released a book on creativity.

Using an easy-to-follow interview format, the author lays out his ideas on how off-the-wall thinking can lead to genuine discovery. He shows the reader the importance of living one’s life outside of fixed perspectives.  The author hopes that readers will learn how to look at the world from a different perspective and live life free from the imperative of so-called “efficiency.” Many are fixated on finding “the correct answer” and are afraid of how they’ll look to others if they come up with an idea that nobody else can understand. But the best ideas tend to emerge from free and hindrance-free environments, and even the most “off-the-wall” idea can go from “the field” to real life by trial-and-error, becoming a unique brand of its own.

Twenty-five volumes of Interview with Delicious Storm have been printed in a limited edition. Each cover design features a different color, somewhat like art pieces, so that it can prolong physical form as a book in a digital era. One of the book’s featured characters is a stuffed rabbit from a toy company in London (the copyright was granted free of charge!).

The book’s overall look and feel is consistent with the author’s playful and idiosyncratic spirit as well as the book’s subject matter. The book is recommended for creative-minded teenagers and anyone in a field that requires inventive thinking.

Contributors: Bernard Almonte, Gary Anderson, Jae Won Chung, William Clark, Fumie Iizuka, Mariah Young, Yuxi Wang.