Processed Identity is a website that explores the creative processes designers use when defining and refining visual brands. Most of the content for the site is developed by designers willing to share their experiences and insights through Process Studies, Discussions and Articles.

Designers have an urge to stand out as unique, specially when it comes to logo design. Designing a memorable logo is not easy, it requires paying a lot of attention to details when using typography, colors & shapes to convey the style the designer has chosen. Designers excelled in using shadows, contrast and transparency to [...]